Shoppable Video & Contextual Video Ads

Any video becomes shoppable, targetable inventory

Use video intelligence to place engaging, contextually relevant ads inside video content — without cookies, without intrusion, with a multiple increase in yield per viewing hour. White-label. On-prem. Privacy-proof.

For Video Streaming · Linear TV · TV OEMs · Ad Tech
Live Detection
Instant Purchase
in-video checkout →
Product Detected
98.4% match
Video → Commerce
seamless UX
+60%
Yield uplift per viewing hour measured in a live deployment (up to 3x modelled at full catalogue scale)
100%
Cookie-free and GDPR-compliant
90%+
Industry leading recognition accuracy (+28% Hit Rate@5 vs. Google Vertex AI)
<50ms
Real-time inference latency
The Problem
TV Went Digital.
Its Ad Model Didn't.
$100B+
US TV + streaming ad spend in 2026 — still bought on age-and-gender panels.
eMarketer / IAB, 2026

The signal is gone

No cookies on the big screen, identifiers collapsing everywhere else. Advertisers are targeting premium video in the dark.

Awareness only — no performance

No context, no interactivity, no attribution. So performance budgets flow to search, social and retail media instead.

Broadcasters get squeezed

Commoditized spots and shrinking linear revenue — while US retail media alone absorbs $69B a year.

How It Works
Video Content Targeting AI

Our AI watches and listens to the content itself — no cookies, no PII, no user tracking. Four stages take you from raw video to matched products and ads, powering two monetization products through the same API.

Real-Time Clothing Detection
Short-form vertical video — items identified frame by frame during playback
01

Video Analysis

Scene classification, object detection, setting & environment recognition

02

Audio Intelligence

Dialogue transcription, sentiment, music mood, topic extraction

03

Brand Safety

Every scene screened for unsafe or off-brand contexts — ads never run where they shouldn't

04

Ad Matching

Ads matched to the scene, SKUs found in real-time vector search — under 50ms per query, at any scale

Product 01 · Click-to-Buy

Shoppable Video Engine

Precise on-screen objects — clothing, shoes, bags, accessories — matched to exact SKUs in a product catalogue. Fashion-first e‑commerce, monetized per conversion (CPA).

Explore Shoppable Video →
Product 02 · Contextual Reach

Contextual Video Ads Engine

The broader scene classified into standard IAB categories — relevant ads across travel, food, auto, sports and more, sold as premium CPM inventory plus CPA formats.

Explore Contextual Ads →
Product 01 — Shoppable Video
Shorten the Path From
Inspiration to Purchase

Half of the $1.2T spent on fashion is spontaneous — triggered by seeing the right item at the right moment. We detect the exact items on screen, match them to your catalogue, and turn taps into orders. Fashion-first today — beauty, home and electronics next.

28% of screen time can be turned shoppable
Measured by VideoTarget.AI across a dataset of scripted, talk-show and travel long-form content

Precise Product Detection

Frame-by-frame computer vision identifies the exact items worn on screen. Offline or in real time. Ultrafast processing: 1M products indexed per day, per server (6 images per SKU).

Instant Catalogue Matching

Detected products match to exact or visually similar SKUs in your e-commerce catalogue using proprietary visual similarity search — in under 50ms per lookup, with 90%+ quality (Video2Shop dataset).

Click-to-Buy, CPA Revenue

Powerful API provides rich metadata for product tags and "shop the look" overlays on client side. From a tap to checkout in seconds — monetized per conversion, not per impression.

Rich metadata for any UX implementation

Video Ads Reimagined as Contextual Discovery

Target UX implementations can vary from pause-based and QR-enabled TV UX to dynamic mobile overlays. These reference experiences are all powered by the same API:

Paused smart TV showing AI-detected outfit items with prices and QR codes around the frame
Smart TV
Pause the Show, See the Outfit
The pause button is the trigger: detected products appear around the frame with QR codes. Checkout moves to the phone — the TV stays a TV, and the show is never interrupted.
Short-form video on a phone with tappable product tags and an in-video buy card
Short-Form Video
Tap What You See
Clickable tags on detected items reveal details, price, and a direct path to buy — without pausing the video.
Video commerce app where a swipe-up sheet shows every product in the scene with add-to-bag buttons
Video Commerce App
Swipe Up to Shop the Scene
The video keeps playing; a gentle swipe reveals every item in the scene. Add to one universal bag, check out once.
Product 02 — Contextual Video Ads
Ads That Match the Moment,
Without User Tracking

Every moment is classified into standard IAB categories from the Content Taxonomy 3.1. Outdoor → gear. Cooking → kitchenware. Sports → apparel. Sold as premium CPM inventory, with CPA formats on top.

01
1.6X higher CPM
New premium inventory
The revenue driver: real-world deployments show that scene-level targeting turns underutilized content into premium-CPM ad inventory.
02
2X attention duration
Emotional & narrative resonance
The attention anchor: syncing ad creative with the mood of a scene more than doubles viewer attention vs. non-contextual baselines.
03
+50% search engagement
Lower-funnel conversion lift
The intent trigger: luxury brand betas show scene targeting drives large spikes in brand-specific searches — not just views.
04
Higher brand recall
Greater emotional intensity
The memory effect: ads that complement what's on screen drive significantly stronger brand recall than traditional targeting.
Who It's For
Built for Four Customer Segments

One integration, tailored to how each business makes money from video.

Shoppable Video + Contextual Ads

Video Streaming

AVOD, SVOD, and OTT platforms: unlock a new revenue line on your existing catalogue — shoppable overlays and contextual ads that raise yield without hurting retention.

Contextual Ads

Linear TV & Broadcasters

Improve the efficiency of your current properties using additional content targeting signals. Create better, more optimized experiences in interactive TV. Proven 1.6× CPM uplift with a top-tier TV channel.

Embedded AI Layer

TV OEMs & Set-Top Boxes

Differentiate hardware with scene-aware ad insertion and pause-to-shop at the platform level — a new premium inventory stream on every screen you ship.

Signals as a Service

Ad Tech

Ad networks, SSPs, and DSPs: enrich bid requests with scene, mood, and object signals mapped to IAB categories — premium contextual CPMs, fully privacy-compliant.

Deployments
Recent Projects

VideoTarget.AI pioneered video-targeting solutions deployed across major TV and video platforms.

1.6X CPM
Uplift

Interactive TV (HbbTV)

Contextual targeting provider for a leading interactive TV platform and top-tier TV channel, paired with the largest e-commerce player in Europe. Interactive overlay ads served via HbbTV standard.

70M+
Monthly Users

Shop the Frame

Largest social network in Europe — movies, series, UGC verticals. Pause video → click "Products in frame" button reveals matched items to buy. VideoTarget.AI powers contextual fashion targeting.

2nd Screen
E-commerce

TV Companion App

A TV ecosystem app developer partnered with major TV channel and e-marketplace. Products from the current frame appear in a dedicated companion app on the viewer's phone in real time.

Want to know more details about these cases, along with ROI calculation? Let's talk →
Proven at Scale
Designed by Industry Leaders

Built by world-class ML engineers and the team behind AI systems serving 100M+ monthly users and processing billions of queries across major internet search ecosystems, global ads networks and biggest e-commerce platforms.

Case Study — Top-3 Internet Platform

Video Search & Content Understanding

Developed and deployed video understanding and visual search infrastructure for the world's top-3 internet platform, serving 80M+ monthly active users with real-time scene classification and object detection.

80M+
Monthly Users
10B+
Frames Processed
<100ms
Latency P95
Case Study — $45B+ GMV Fashion Marketplace

Visual AI for Fashion Discovery

Led product and AI strategy at one of the world's largest fashion e-commerce platforms ($45B+ annual GMV, 10M+ orders daily), implementing visual search and AI recommendations. 30% of audience adopted visual search tools.

$45B+
Annual GMV
10M+
Orders / Day
>30%
Visual Search Adoption
Why Us
Competitive Advantages

No other commercial SDK offers product-level video content targeting with comparable precision, scale, and cost efficiency.

White-label & on-prem — outside the walled gardens

Deploy in your own infrastructure, under your own brand, in your own jurisdiction. Full data sovereignty — a level of control the cloud-only US vendors and the walled gardens don't offer independent broadcasters.

Search-by-image quality above Google

+28% relative precision vs Google Vertex AI on DeepFashion2. Winners of iMaterialist at CVPR — the top-tier computer-vision conference — judged against Google and Alibaba teams. 2 granted patents, ~1B-image proprietary dataset.

Fully proprietary, special-purpose models

No API wrappers over someone else's model. Self-trained, small and fast: millions of products served per single server, sub-50ms inference, at a fraction of large-model cost — which is what keeps cost per streaming hour viable at scale.

Stream-level tracking, not per-frame tags

Objects are tracked and aggregated dynamically across the stream, so a product identified once stays consistent through the scene — far more accurate than static frame-by-frame tagging.

Bring your catalogue — or use ours

Match against your own SKUs, or against an aggregated base of global and local marketplace catalogues. Live catalogue sync keeps new SKUs searchable, so you can launch without owning e-commerce inventory.

Dual-mode targeting, one integration

Product-level (fashion SKUs) and scene-level (IAB categories) from the same platform — two revenue streams from a single SDK. REST API, SaaS, on-prem SDK, or full source-code licence; integration in weeks, not months.

Privacy-native architecture

Built from the ground up without cookies. Not a retrofit. GDPR, CCPA and ePrivacy compliant, with automatic brand-safety classification keeping ads away from off-brand contexts.

Build vs. Buy
Building comparable video content targeting in-house requires:
3 Years
Development Time
$5M+
Investment Required
Top CV Engineers
Who worked for Tier-1 global companies

Ready to Monetize Your Video Content?

Get a free, fully functional evaluation license and see VideoTarget.AI working with your own content — shoppable video, contextual ads, or both.